Corporate Strategy
Challenge: An engineering start-up was growing quickly but lacked the experience to define direction and plan the next 3 years.
Solution: NewCom Marketing assessed the company and business environment to deliver a winning strategic plan that included establishing a holding company architecture, establishing a board of directors, defining key development categories and delivering the story to secure capital investment.

Brand Development
Challenge: A technology service provider was growing quickly required diversification to achieve its revenue goals.
Solution: NewCom Marketing researched the provider’s capabilities and consumer categories. Opportunities were discovered, financial proposals crafted, production and integration plans delivered and marketing structure recommended. A new consumer products division was launched based on our recommendation. This division is delivering new revenue streams with high profitability.

Strategic Partnerships and Unique Content
Challenge: A consumer electronics brand was losing business in the B2B division.
Solution: With over 25 years of partnership experience, NewCom crafted a deal to bring electronic provider together with a premier music content provider. The result was a multi-million dollar, multi-year alliance with significant brand and revenue potential and added-value for the consumer.



Live Entertainment Events
Challenge: A global consumer products brand experienced a decline in relevancy, consumption. This resulted in a loss of retail features and display.
Solution: NewCom Marketing crafted a custom entertainment platform combining established and developing musicians/artists with unique venues. Fan engagement events featured break-through brand installations and promotional tools to drive trade performance. With +20 markets activated, brand KPIs are rebounded, brand affinity growing, and retail activations continue to rise.

New Technology Solutions
Challenge: A newly established 501c3 non-profit organization was struggling to connect with the public and grow its volunteer community.
Solution: NewCom Marketing assessed the technology, communication and content needs and implemented comprehensive digital, mobile, social and affinity solution. The community growing exponentially with billions of engagements and a loyal community of charitable advocates.